Why take a step?
Because trade isn’t working for the world’s poorest...
Millions of people in developing countries depend on farming. But they are trapped in poverty by the rules of world trade, keeping those at the start of supply chains powerless to earn enough to cover their costs and with nothing to save for their families.
But with just one step you can be part of changing this...
Choosing Fairtrade offers farmers and workers a better chance to work their way out of poverty, through fairer wages, safer conditions at work and a little extra, called the Fairtrade premium, to invest in projects to improve life for their whole communities.
What will yours be?...
Your step for Fairtrade can be as simple as trying a new Fairtrade product, or as big and bold as launching a campaign to get your whole town to go Fairtrade. Every single one counts, because together they lead to life-changing projects in developing countries. We’ll tell you about some of these when you register your step
How about....
- Inviting a friend out for a Fairtrade coffee
- Organising a Fairtrade chocolate tasting at school
- Telling your friends on Facebook about your favourite Fairtrade product
- Buying Fairtrade tea bags when it’s your turn at work
- Joining your local campaign group
- Asking your local shop to stock more Fairtrade choices
Every step counts towards our total of 1.5 million steps we’re hoping to achieve by the end of 2012 – one step for every farmer and worker in the Fairtrade system.


