Nestlé UK & Ireland has gone further by doubling its commitment to Fairtrade, with the newly certified Kit Kat 2-Finger.
The cerification of Kit Kat 2-Finger means an additional 4,500 cocoa farmers in the Ivory Coast are now benefiting from FAIRTRADE Premiums and the Nestlé Cocoa Plan. By extending the FAIRTRADE certification across the most popular of the KIT KAT range, an extra 700 million bars a year now carry the mark.
Nestlé UK & Ireland now purchase an additional 5,300 tonnes of sustainable cocoa from FAIRTRADE farmer co-operatives in the Ivory Coast. This was made possible by nine additional farmer co-operatives in the Ivory Coast supplying FAIRTRADE certified cocoa for KIT KAT. As FAIRTRADE co-operatives, the 4,500 new farmers will not only receive a price that covers the costs of sustainable production but also receive an additional FAIRTRADE premium to invest in their community or business development projects of their choice, such as improving healthcare and schools.
The new co-operatives will also join the Nestlé Cocoa Plan which was launched in 2009. Nestlé has pledged to invest £65 million over 10 years on plant science and sustainability initiatives to support small scale cocoa farmers around the World including the Ivory Coast, the world’s largest source of cocoa.
The Nestlé Cocoa Plan is now active in the Ivory Coast, Ecuador, Indonesia, Ghana, and Venezuela with plans to extend in other Latin American countries in the future. The Plan helps farmers to run profitable farms while developing a sustainable supply chain for Nestlé cocoa. The Nestlé Cocoa Plan focuses on five key areas:
1. Better farming by training farmers in more sustainable farming practices;
2. Better schools by aiming to build 40 schools in the next 4 years, and by supporting community projects;
3. Better plants by providing 12 million highly productive cocoa plants to farmers, the yield (and therefore income) will be improved;
4. Better cocoa by improving the supply chain and paying a premium for quality cocoa;
5. Certification though independent partners like FAIRTRADE.
Nestlé has been working in the Ivory Coast, one of the poorest countries in the world for over 50 years and the certification of KIT KAT 2-Finger is a demonstration of the long-standing commitment to farmers in the country, where over 40% of the world’s cocoa is produced.
For further information about the Cocoa Plan visit www.nestlecocoaplan.com